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🎒Back to School Offer

FREE SHIPPING WHEN YOU SPEND $70 OR MORE!

📚 FREE Kid's Sleep Cap on $90+ Orders! 🦄

Limited Time

    About Us

    Once upon a time, there was a little girl who despised having her hair brushed every day. One morning, just before the dreaded brushing time, her fairy godmother appeared. With a wave of her glittering wand, she created a magical sparkly unicorn brush, that didn't tug or pull on her hair. The little girl could finally enjoy brushing her hair, and peace was restored in the castle. The little girl, and her Smoogie brush, lived happily ever after....

    In reality, I am an everyday mum of two kids from Perth, Western Australia. Smoogie came about when hair brushing became a dreaded daily event in our house; I knew things had to change. My daughter, Charlotte, hated having her hair brushed. There were tears every morning, and she would run and hide as soon as she saw me reach for her hairbrush. I realised that there wasn't anything designed for kids that was both gentle on the hair, and effective at removing those stubborn knots and tangles. So Smoogie came about. I did a lot of research, sourced a manufacturer and sent them my design. Charlotte tested all the different prototypes, and we finally came up with the one that transformed our mornings. Smoogie has always been Charlotte’s nickname, so as she was the driving force behind my quest to design the perfect brush, naming it after her seemed only fitting!

    So, what are Smoogie Unicorn Brushes?

    A smooth, natural bristle brush that helps you say bye-bye to the fuss of hair brushing battles forever.

    The Smoogie unicorn brush works like magic. The unique unicorn handle makes parting hair easy-peasy, with a light grip that makes it ideal for children to use. Smoogie is perfect for all hair types and conditions: straight, curly, frizzy, thin, thick, and everything in between.

    100% designed in Australia and made with love for the ones you love.

    WHY SMOOGIE?

    Happy Naturally Shiny Hair

    The natural soft bristles and nylon pins, carry the hair's natural oils, help repair dry hair and add sparkly shine. 

    As Long as A Unicorn Mane

    Using the Smoogie daily will stimulate the scalp and increase blood flow, improving hair growth. 

    Smoogie Guarantee

    We have a 100% "Smoogiefied"/ money-back guarantee. We hope you love your Smoogie brush, but if you don't, that's okay- our refund process is easy.